Introduction
This Privacy Policy explains how Early Years AI Ltd (“we”, “us”, “our”) collects, uses, and protects your data when you use the ALICE AI mobile app. This policy applies only to the mobile app, not to our website or other services.
Early Years AI Ltd · Applies to: ALICE AI Mobile Application
This Privacy Policy explains how Early Years AI Ltd (“we”, “us”, “our”) collects, uses, and protects your data when you use the ALICE AI mobile app. This policy applies only to the mobile app, not to our website or other services.
When you use ALICE AI, we may collect:
We use data collected through the app to:
ALICE AI uses artificial intelligence to generate responses to your questions. To do this, the following data is sent to OpenAI's GPT-4o mini model, provided by OpenAI, Inc. (3180 18th Street, San Francisco, CA 94110, USA):
This data is transmitted securely to OpenAI's API solely to generate a relevant, personalised response. OpenAI processes this data as a data processor on our behalf. By default, OpenAI does not use API-submitted data to train their models. For more information, visit: openai.com/policies/privacy-policy
We process your data under:
We do not sell your data. We share data only where necessary to operate the app:
All third-party providers are contractually required to meet data protection standards and may only process data as instructed by us.
We retain data only as long as necessary to provide the app’s functionality, improve the service, and meet legal obligations. You can request deletion of your data at any time.
You have the right to access your personal data, correct inaccurate data, request deletion, and restrict processing. Contact: hello@alice-ai.co.uk
ALICE AI is designed for use by parents and carers. We do not knowingly collect data directly from children. All child-related data is entered by adults.
Where a parent or carer enters information about a child (such as age, interests, or developmental concerns), this data is used solely to personalise AI-generated responses within the app. This data is shared with OpenAI’s API for response generation purposes only and is not used for any other purpose. We do not store child data beyond what is necessary to deliver the service.
Parents and carers may request deletion of all associated child profile data at any time by contacting hello@alice-ai.co.uk.
We implement appropriate technical and organisational measures to protect your data, including secure storage, controlled access, and encryption where appropriate.
The app uses the following key third-party service provider for AI processing:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| OpenAI, Inc. | AI response generation (GPT-4o mini) | openai.com/policies/privacy-policy |
Additional providers may be used for hosting, analytics, and performance monitoring. All providers process data on our behalf under strict data protection obligations and are not permitted to use your data for their own purposes.
ALICE AI generates responses using artificial intelligence together with internally curated educational and developmental reference materials.
Some reference materials used within the app are proprietary, licensed, or internally maintained documents and are therefore not publicly distributed.
AI-generated responses are intended for informational and educational support purposes only and should not be considered medical, diagnostic, therapeutic, or professional clinical advice.
We may update this Privacy Policy from time to time. Users will be notified of significant changes where appropriate.
If you have any questions, please contact us at: hello@alice-ai.co.uk